Super Sponsors: How to Integrate Brand Sponsorships into Campaigns

OOFOS, the global leader in Active Recovery footwear, has trusted Rain the Growth Agency’s DTC expertise to create impactful multi-channel brand-building campaigns that result in increased sales year over year. The agency has helped them launch numerous mOOvers campaigns, which feature a diverse roster of all-star athletes from a variety of sports and activities and helped skyrocket the popularity of their footwear. In the last year, OOFOS has partnered with organizations such as the Las Vegas Raiders, Bauer Hockey, U.S. Ski & Snowboard, USA Gymnastics and more to bring Active Recovery to new customers. Jane Crisan, President + COO of Rain the Growth Agency, is joined by Darren Brown, Head of Marketing at OOFOS, to discuss best practices for integrating brand sponsorship at any level of your brand journey to maximize brand awareness.