Measuring the Metaverse: Future-Proofing Your Web3 Strategy

Marketing in the metaverse is becoming increasingly relevant — but how can brands and marketers approach measurement in a whole new digital world? From digital twinning to NFT creation and deployment, we’re in an unprecedented time moving through frontier terrain. While brands and businesses take a test-and-learn approach, they can still future-proof their metaverse strategy with measurement-driven support to help gauge effectiveness in reaching target audiences. Marketing and data analytics company, Leavened, provides solutions that deliver marketing insights and optimizations for metaverse activations with speed, value, and transparency — a must for brands testing the waters. We’ll discuss what marketers should keep in mind when trying to measure metaverse marketing by talking through real-time metaverse activations with global brands.