Future Impact: Unlocking Performance for Brands With a Conscience

Deidre Smalls-Landau, UM US CMO & Global Head of Business Equity, will sit down with Ad Age Agency Reporter Brian Bonilla for a fireside chat to reveal the results of the groundbreaking “Future Impact” study that highlights the importance of socially responsible practices and values -- specifically, integrity, equity and sustainability -- on consumer decision making. The research also proves for the first time the correlation between DEI-driven workplace and business efforts and improved business performance. Deidre will discuss how the Future Impact study impacts integration planning with brands, client KPIs and the developments of capabilities that drive understanding, accountability, and receptivity.