Gaming as a Lifestyle


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25:05

The New Era of Touring & Live Music Events: Exploring Opportunities for Brands


The last few years have brought us some of the largest live concerts in history. But, they occurred in-game. We’ve seen some unrivaled apparel collections and offerings. But, they debuted during a major LAN competition. Indelible sets from Marshmello. Opening concerts and original scores from Zedd. Collaborative threads with Gucci and Dolce & Gabanna and custom cases with Louis Vuitton flair.
Erin Ashley Simon Host, broadcaster and gaming executive
XSET
Josh Glodoveza VP of Talent
Fanjoy
Robert Santini VP, Global Brand Partnerships & Sync
Warner Records
Bryan Waddell Brand Marketing Manager
Nestle


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