How to Defend Games from Ad Fraud


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20:42

Making Entertainment That Moves People


Mobile gaming ad spend continues to increase annually, with 2023 set to be the first year where gaming ads cross the significant $10 billion threshold. If you are involved in digital advertising but are not actively buying ads or optimizing ads within the gaming ecosystem, it’s time to pay attention. Join HUMAN and Anzu for a conversation about how the industry can learn from the lessons of mobile, CTV, and podcasting to protect itself from the influence of fraud.
Zoe Soon Vice President of the Experience Center
IAB
Itamar Benedy Co-Founder & CEO
Anzu
Kristine Lopez Head of Media Security Product
HUMAN
Jessica Heygate Technology Editor
Campaign


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