With 37 million members who spend $1.2 trillion annually, the military and veteran communities are an incredibly powerful group of consumers. Yet, brands are still struggling to authentically connect and serve this key demographic.
How can military-focused partnerships elevate your brand? How do you make meaningful connections with the military community? How can you adapt your DEI initiatives to better serve and engage this audience?
Moderated by Katherine Pummill, VP of Military Partnerships for Recurrent, and featuring speakers from Military Influencer Conference, Brand 1, and Brand 2, this panel of experts will provide attendees with all the essential information they need to improve and expand their advertising efforts and tap into the immense buying power of this core group.
Katherine Pummill
Senior Vice President of Branded Content
We Are The Mighty
Tim Jensen
Chief Strategy Officer
Grunt Style
Will Ferguson
Senior Vice President, Managing Director of dentsu Media’s Addressable Solutions
dentsu Media US
Shane R. Chapman
Military and Veterans Program (MVP)
Boeing Global Services
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