From an epic Super Bowl spot to rolling out Chevy’s new EV lineup, Sopranos actress Jamie-Lynn Sigler is joined by Chevrolet CMO Steven Majoros and Commonwealth//McCann CEO and IPG Global Business Lead for GM Grant Theron to unpack what made her recent Super Bowl commercial so iconic and explore the formula behind similar campaigns that successfully broke through culture to drive real success and impact.
Jaime-Lynn Sigler
Actress
Grant Theron
CEO
Commonwealth / / McCann
Steven Majoros
U.S. Vice President
Chevrolet Marketing, General Motors Company
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