Supply Path Optimization: Solving the Programmatic Supply Chain of the Future

As marketers increasingly look to maximize the value of their advertising spend, the answer to an ever-changing digital advertising ecosystem and programmatic supply chain disruption is supply path optimization. SPO allows buyers to optimize ad spend by consolidating down to fewer sell-side partners. From economic control to quality control to buying leverage, SPO has become a powerful tool to help marketers drive a more transparent, efficient, and effective supply chain of the future.