CBS has been at the forefront of programming inclusiveness since they started using the Gender Equality Measures (GEM) for their program research in 2018.
In 2020, CBS took the next step and adapted the GEMs, which score consumer reactions to the treatment of women in advertising programming, to form a BIPOC metric assessing the value of racial representation in people’s content choices. Attend and hear an update on the representation and measurement of diverse audiences.
Radha Subramanyam
Chief Research and Analytics Officer, President
CBS Corporation; CBS Vision
Lucia Moses
Senior Correspondent, Media
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