As converged TV is muddling the lines of measurement, brands are seeking complementary solutions to traditional TV GRP and reach/frequency measurement. Alternative solutions in the market today are amping up for the next wave of measurement solutions that need to be standardized and scaled across the TV ecosystem. This panel will unpack how to think about measurement, what companies are offering and how the TV advertising ecosystem will look now and into the future.
Rob Cukierman
GM, Measurement & Product Partnerships
LoopMe
Justin Evans
Global Head of Analytics & Insights
Samsung Ads
Justin Rosen
SVP, Data and Insights
Ampersand
Andrea Zapata
EVP, Head of Ad Sales Research, Measurement and Insights
Warner Bros. Discovery
Parker Herren
TV Reporter
Ad Age
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