The Future of Programmatic and Advanced TV

Andy Hammond, Senior Director of Advanced TV (ATV) at OpenX, leads a conversation about the role of ATV in the future of programmatic. As audiences migrate from linear TV to ad-supported OTT and CTV, targeting and measurement capabilities for advertisers continue to evolve. They have more options when it comes to reaching their audiences on these important channels. But what does the future hold, and how will CTV play a bigger role in the programmatic plans of major brands?