One of the most exciting innovations in advertising is the promise of true cross-platform video measurement. But an inherent question in “tallying up” total video campaign impressions is this: When measuring campaigns, should all impressions be treated equally, or should some be valued more highly than others based on their ability to deliver outsized impact?
We know what matters most to marketers is hitting their campaign KPIs, and so in this discussion, we’ll look at ad impact through that lens.
Sean Cunningham
President & CEO
VAB
Doug Rozen
CEO
dentsu Media - Americas
Irina Dzyubinsky
Sr. Director, Product Management
Moat
Paolo Provinciali
Head of Paid Media
LinkedIn
Pooja Midha
Executive Vice President & General Manager
Effectv