Impressions Aren’t Created Equal: What You Oughta Know About Video Measurement

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Making Entertainment That Moves People

One of the most exciting innovations in advertising is the promise of true cross-platform video measurement. But an inherent question in “tallying up” total video campaign impressions is this: When measuring campaigns, should all impressions be treated equally, or should some be valued more highly than others based on their ability to deliver outsized impact? We know what matters most to marketers is hitting their campaign KPIs, and so in this discussion, we’ll look at ad impact through that lens.
Sean Cunningham President & CEO
Doug Rozen CEO
dentsu Media - Americas
Irina Dzyubinsky Sr. Director, Product Management
Paolo Provinciali Head of Paid Media
Pooja Midha Executive Vice President & General Manager

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