Impressions Aren’t Created Equal: What You Oughta Know About Video Measurement

One of the most exciting innovations in advertising is the promise of true cross-platform video measurement. But an inherent question in “tallying up” total video campaign impressions is this: When measuring campaigns, should all impressions be treated equally, or should some be valued more highly than others based on their ability to deliver outsized impact? We know what matters most to marketers is hitting their campaign KPIs, and so in this discussion, we’ll look at ad impact through that lens.