How does sonic branding improve KPIs like brand recall, appeal and attribution for Frito-Lay? Find out in this enlightening conversation with Hana Golden from PepsiCo, Amy Crawford and John Taite from Made Music Studio, and Korri Kolesa from audio research and analytics platform, Veritonic.
We’ll dive into Tostitos’ recipe for sonic success, discussing the role audio and data play in modern marketing strategy. Plus: a live musical performance that will light up your tastebuds.
Hana Golden
Marketing Director, Tostitos Trademark
PepsiCo Foods North America
Korri Kolesa
Chief Revenue Officer
Veritonic
Lucas Murray
Senior Music Producer
Made Music Studio
John Taite
EVP, Global Brand Partnerships + Development
Made Music Studio
Amy Crawford
SVP, Head of Creative, Music + Culture
Made Music Studio
