Minimizing Digital Advertising’s Environmental Impact

Digital advertising requires significant computing power, often generating a large carbon footprint. From renewable energy to carbon emissions to recycling, sustainability is becoming more prevalent in conversations around advertising and technology. As an industry, there are strategic initiatives and steps we can take to make progress and create a more sustainable digital ad ecosystem. Johanna Bauman, CMO at PubMatic, will discuss the importance of sustainability and adtech’s responsibility to mitigate environmental impact.