The collaborative nature of Convergent TV is doing much more than creating cross-platform data that’s beneficial for both buyers and sellers in the TV advertising world, it’s changing the whole advertising game for the better.
No longer siloed, the intermingling of linear and digital strategies is the catalyst to a more streamlined approach to TV media buying that has the potential to create a new business model with it comes to TV media sales campaigns.
Jason Swartz
Vice President of Advanced Advertising and New Business for National Sales
New York Interconnect
Matt Cote
Senior Vice President of Video Innovation
Eicoff
Suzanne Irving
Head of Video,
OMD
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