How Programmatic is Changing the Way Brands Look at OOH

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Cathy Muldowney, SVP of Programmatic Sales, discusses how Clear Channel Outdoor’s programmatic advertising solutions create an even more impactful and accessible out-of-home ad experience for brands and audiences alike. With real-time biddability, data-driven audience targeting and attribution measurement, programmatic has transformed the way brands engage with their audiences in an out-of-home setting — resulting in ads that champion quality, relevance, reach and performance.
Cathy Muldowney Senior Vice President, Programmatic Sales
Clear Channel Outdoor
Michael Gewirtzman Global Vice President, Programming
Advertising Week

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