Maximizing the Digital Advertising Supply Chain of the Future

With complexity and convergence shining a spotlight on the digital advertising supply chain, the savviest advertisers are exploring new ways to take full control over their digital media investments. In this session, PubMatic CRO, Americas, Kyle Dozeman, will lead a discussion with Erica Chriss, Sr. Director & Head of Ecosystem, T-Mobile Advertising Solutions, on the current state of the programmatic supply chain, share best practices and look at how holistic supply chain management can be a powerful force for progress.