Dispelling Misconceptions About Media Measurement

Today’s measurement landscape is hard to understand. Everything from changing consumer behavior and converging media channels to shifting technology standards are fueling the fast-paced and complicated ecosystem. This dynamic prevents consistency for marketers. In this session, Laura Manning, VP of Measurement at Lucid, A Cint Group Company, will talk about common misconceptions around media measurement, simple steps to better measurement and planning for the future of the industry.