We've entered a new wave of supply path optimization (SPO), with brands and buyers taking increasing ownership of their programmatic supply paths in order to increase transparency, efficiency and sustainability. Join leaders from GroupM, The Trade Desk, PubMatic and MiQ as we discuss how buyers can harness SPO in order to take control of supply and boost advertiser ROI.
Lara Koenig
Global Head of Product, Solutions
MiQ
Esra Bacher
Managing Partner, Programmatic Investment Lead
GroupM
Catherine Patterson
GM, Publisher Partnerships
The Trade Desk
Kyle Dozeman
Chief Revenue Officer, Americas
PubMatic
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