How Supply Path Optimization is Evolving to Meet the Changing Needs of Brands

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Making Entertainment That Moves People

We've entered a new wave of supply path optimization (SPO), with brands and buyers taking increasing ownership of their programmatic supply paths in order to increase transparency, efficiency and sustainability. Join leaders from GroupM, The Trade Desk, PubMatic and MiQ as we discuss how buyers can harness SPO in order to take control of supply and boost advertiser ROI.
Lara Koenig Global Head of Product, Solutions
Esra Bacher Managing Partner, Programmatic Investment Lead
Catherine Patterson GM, Publisher Partnerships
The Trade Desk
Kyle Dozeman Chief Revenue Officer, Americas

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