Without granular cross-screen video ad analytics, T-Mobile could not measure reach and incremental reach for Streaming Video partners. Leveraging sophisticated cross-screen measurement and custom reporting from iSpot, all that changed.
Through innovative measurement along with first-party data integrations, T-Mobile now has data to support optimization across video buys as well as across linear and streaming partners based on incremental reach and business outcomes.
Vice President of Media
Regional Director, Customer Success