​​The Multi-Screen Reality of TV Advertisers

While TV advertising has changed, advertisers’ objectives remain the same. Advertisers continue to trust and funnel billions of dollars into TV to drive maximum audience reach and brand impact. The real paradigm shift lies within consumer behavior in a multi-screen reality, the continued growth of ad-supported content platforms and an industry-wide quest towards a greater understanding of TV effectiveness — from ad exposure and reach to influence, engagement and outcomes.