Sports is the New Primetime: Why Live Sports are as Important as Ever for Brands

From big personalities to big-time plays, sports drive the cultural conversation and create meaningful connections with fans like no other medium. For nearly 50 years, Warner Bros. Discovery Sports’ portfolio has been at the center of it all: creating beloved franchises — including the iconic Inside the NBA — building out properties like Bleacher Report, the #1 digital destination for young sports fans, and developing fan-first experiences that heighten engagement across the company’s extensive footprint of live sports.