The Anatomy of an Authentic Brand

As the values of Americans and global citizens continue to evolve and splinter, how can brands root themselves in and embrace core values while leveraging their customers and communities to create impact? DoorDash CMO Kofi Amoo-Gottfried and Autodesk CMO Dara Treseder will discuss building community-based marketing, how social and cultural values influence great brand marketing work and how marketers should balance those values while driving impact for their businesses.