Reaching Gen Z with Gaming Phenomenon Candy Crush: A King Games Brand Refresh


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20:42

Making Entertainment That Moves People


Delve into what’s kept Candy Crush a global phenomenon for the past 10 years, the social tactics ‘in-play’ to target Gen Z and what’s next for this iconic gaming brand.
Aaron Seale Senior Content Director, Social
Jellyfish
Roberto Kusabbi Director of Social Marketing and Creators
King


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