Reaching Gen Z with Gaming Phenomenon Candy Crush: A King Games Brand Refresh


Up Next:

25:05

The New Era of Touring & Live Music Events: Exploring Opportunities for Brands


Delve into what’s kept Candy Crush a global phenomenon for the past 10 years, the social tactics ‘in-play’ to target Gen Z and what’s next for this iconic gaming brand.
Aaron Seale Senior Content Director, Social
Jellyfish
Roberto Kusabbi Director of Social Marketing and Creators
King


Try these courses



Learning Path:

The Fundamentals of Social

4 Videos, 2.25 hrs
Learning Path:

Conquering Cannabusiness

5 Videos, 3 hrs