Rivalry or Co-Op: Traditional vs Esports

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Balancing the (Work-Life) Force: How to Streamline Video Production Without Sacrificing Scale

Traditional and esports (or competitive gaming) are two verticals that have long been compared, not for their similarities so much as their differences. But, in 2022, the comparative narrative has shifted into how these fields of play and their respective ecosystems — from ratings and valuations, to marketing activations and engagement — are closer than ever.
Erika Wheless Reporter
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