Traditional and esports (or competitive gaming) are two verticals that have long been compared, not for their similarities so much as their differences.
But, in 2022, the comparative narrative has shifted into how these fields of play and their respective ecosystems — from ratings and valuations, to marketing activations and engagement — are closer than ever.
Erika Wheless
Reporter
AdAge
Aaron Williams
Former NFL Player
Ari Mark
SVP, Head of Partnership Development
The Drone Racing League
Brendan Donohue
President
NBA 2K League
