How Retail Data is Making the Best Marketers Even Better


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Retail data is helping the best marketers become even better, especially in the ability to close the loop between national ad buys and outcomes that matter, specifically sales. 2022 has been a tipping point for advertisers, where retail data became essential in any digital marketer’s toolbox, especially when buying on the largest screen in the room on CTV. In this session, hear from experts about how they’ve partnered with The Trade Desk to use retail data to measure sales results in real-time to maximize campaigns.
Ben Sylvan GM, Retail Data Partnerships
The Trade Desk
Kristi Argyilan SVP, Retail Media
Albertsons Companies
Evan Hovorka Head of Products & Innovation
Albertsons Companies


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