Hollywood Meets Healthcare: How Innovative Partnerships are Infusing Healthcare into the Cultural Conversation

In recent years, the consumerization of healthcare has changed everything about the patient experience. The explosive growth of digital and social channels coupled with the true maturation of influencer and celebrity marketing has opened the door to a whole new world of entertainment and media possibilities for pharmaceutical, biotech and consumer health brands to engage with their patients. Join leaders from starpower, Real Chemistry and WME to learn about the true definition of Hollywood Meets Healthcare.