The Impact of Effective Storytelling on Culture

A film, a song or a commercial that evokes a strong emotion from the viewer and stays with them as they emerge from a theater or continue their day has the power to change the course of someone’s life, inspire and impact cultural change. In this session, hear from visionary filmmakers Clarence “Coodie” Simmons and Chike Ozah of Creative Control, known for the critically acclaimed ESPN 30 for 30 Benji and the Netflix documentary jeen-yuhs: A Kanye Trilogy, for a roundtable discussion with Roc Nation's EVP of TV and Film Lori York and Known's President Ross Martin as they unpack the impact that effective content can have on culture, explore the intersection of marketing and music through original programming, and reveal details of their new documentary, Meal Ticket, currently in production with Roc Nation, Known and Creative Control that tells the story of the life-changing nature of the legendary McDonald’s All-American Basketball Games.