Brands who can truly understand and engage with people in the right way can build lasting relationships. Join leading brands like Scotts Miracle-Gro and Astra Zeneca and agency leaders from Mediahub, Initiative and Acxiom to learn how unique intelligence about people has made a difference in Scotts’ & AstraZeneca’s engagement strategy across channels.
Linda Harrison
Vice President of Data Strategy (AKA Data Guru)
Acxiom
John Young
SVP Audience Analytic Solutions
MediaHub
Tim Natal
Digital Analytics Leader
AstraZeneca
Mila Kechina
Group Director
Initiative
Kreg Elsass
Brand Director
Scotts Miracle-Gro
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