Engaging with the Right Audiences: A Recipe for Success


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20:42

Making Entertainment That Moves People


Brands who can truly understand and engage with people in the right way can build lasting relationships. Join leading brands like Scotts Miracle-Gro and Astra Zeneca and agency leaders from Mediahub, Initiative and Acxiom to learn how unique intelligence about people has made a difference in Scotts’ & AstraZeneca’s engagement strategy across channels.
Linda Harrison Vice President of Data Strategy (AKA Data Guru)
Acxiom
John Young SVP Audience Analytic Solutions
MediaHub
Tim Natal Digital Analytics Leader
AstraZeneca
Mila Kechina Group Director
Initiative
Kreg Elsass Brand Director
Scotts Miracle-Gro