Data and Decisions

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Making Entertainment That Moves People

Supply-side targeting can help programmatic advertisers attain maximum reach, campaign precision and true transparency and allow flexibility to reach the right audiences exactly where they are. Matt Sattel, SVP of Sales and Partnerships at OpenX, sits down with OMD’s Chief Activation Officer Luke Lambert to discuss a variety of programmatic approaches to supply side-targeting.
Matt Sattel SVP of Buyer Development
Luke Lambert Chief Activation Officer

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