Supply-side targeting can help programmatic advertisers attain maximum reach, campaign precision and true transparency and allow flexibility to reach the right audiences exactly where they are. Matt Sattel, SVP of Sales and Partnerships at OpenX, sits down with OMD’s Chief Activation Officer Luke Lambert to discuss a variety of programmatic approaches to supply side-targeting.
Matt Sattel
SVP of Buyer Development
OpenX
Luke Lambert
Chief Activation Officer
OMD
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