As leagues continue to expand both within their home markets, and globally, understanding audiences and constantly improving the fan experience – both on screen and in person, are a top priority. This panel of industry experts will discuss the strategies of sports marketing that are keeping things fresh and continuing to bring new audiences to the screens and in the stadiums.
Rodrigo Morales
Vice President, LATAM
Wasserman
Mauricio Rámirez
Latin American Marketing Director
WWE
Fernanda de Paola Corral
CEO
Athlete Booster
Georgina Jesús Cervantes
Director of Marketing for MLB Mexico
MLB
Matt Greenberg
CRO
Advertising Week