Sports Marketing & Global Expansion


Up Next:

27:45

"Big Game" Purpose


As leagues continue to expand both within their home markets, and globally, understanding audiences and constantly improving the fan experience – both on screen and in person, are a top priority. This panel of industry experts will discuss the strategies of sports marketing that are keeping things fresh and continuing to bring new audiences to the screens and in the stadiums.
Rodrigo Morales Vice President, LATAM
Wasserman
Mauricio Rámirez Latin American Marketing Director
WWE
Fernanda de Paola Corral CEO
Athlete Booster
Georgina Jesús Cervantes Director of Marketing for MLB Mexico
MLB
Matt Greenberg CRO
Advertising Week


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