Uncover and validate consumer truths - In our technology-driven world, user data it is often taken for granted, and frequently misunderstood to be consumer knowledge. Our panel discusses the contributions and challenges of market research for marketing and advertising, as well as current tools and recent trends. Learn why it may be worth the while to take just a step back to see the bigger picture, in order to find consumer truths and develop brands that really connect.
Claudio Flores Thomas
Vice President Partner
LEXIA Insights Solutions
Ricardo Barrueta
Managing Director
GfK
Rosario Zavala
Socia Directora
LEXIA Investigación Cualitativa
Simeon Pickers
Managing Director
Psyma Latina
Gregorio De Villa
Managing Director
G de V Group
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