The Cookieless World

With a cookieless future becoming closer and closer to a reality, what can the ad tech ecosystem do to survive? This presentation aims to clarify all this and offer an optimistic path for all of us to thrive. With rising consumer privacy concerns in our industry, a couple of years ago Safari started the process to eliminate cookies. Recently, Chrome has announced it plans to do the same in the next two years. There is a lot of confusion as to what is really happening, when things will happen and what this means for advertisers, publishers and ad tech companies. With audience targeting, frequency capping, tracking and measurement under threat, how can the ad tech ecosystem survive in a cookieless world? This presentation aims to clarify all this and offer an optimistic path for all of us to thrive.