Converging Screens - Connecting With Key Cultural Moments.


Up Next:

28:19

For the Culture


The content race is about who gets the attention, which is measured by how relevant you are. This relevance is built on how to connect with the cultural moments as they occur. Shows and brands are connecting with these moments that shape culture. Where are these relevant audiences engaging? We will listen to the experience and vision of the next years of top media partners on how they have been preparing themselves in this content race. And how these converging screens had made content more powerful.
Luan Knaya GCP Twitter Latam
Twitter
Álvaro Pinto Head of Digital Sales
TV Azteca
Adriana Treviño General Director of the Digital Business
Televisa


Try these courses



Learning Path:

The Fundamentals of Audio

5 Videos, 1 hrs
Learning Path:

The Fundamentals of Connected TV

5 Videos, 2.75 hrs