The Evolution of Brand Safety


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16:50

Unlocking the Potential of Generative AI in Advertising


Brand safety tools haven't really moved on in years, yet marketers rely on these tools to ensure their safety more than ever. In this session, Ian Hocking, the South China Morning Post‘s vice-president of digital will explore how things have changed and look at how publishers are stepping up to offer marketers a better way.
Ian Hocking Vice president, digital
South China Morning Post


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