Seize Control of Your Programmatic Revenue -- A Guide to Header Bidding Optimization

Up Next:


Convenience Meets Connectivity: A Year of 7-Eleven Retail Media Learnings

Header bidding completely changed the makeup of the programmatic tech stack, and with good reason — publishers experienced revenue upwards of 50%. But, those who’ve rushed to take part may be leaving money on the table. The only way publishers can maximize yield is to be actively involved in both the integration and constant optimization of their set up. Join this session for an in-depth look into the current state of the pub tech stack, why Prebid is as a must-have tech and the optimization tips every pub should know.
Edith Reas Sr. Director of Quality Assurance
Mitchell Greenway Director of Partner Services, ANZ

Try these courses

Learning Path:

The Fundamentals of Programmatic

4 Videos, 2.25 hrs
Learning Path:

The Fundamentals of Data Marketing

7 Videos, 3.25 hrs