While acknowledging the enormous human cost of the past few months, Raja Rajamannar lays out some of the trends in business and marketing that we can see coming out of the coronavirus pandemic. As people make adjustments to their lifestyles, marketers need to be aware. Whether it is the growth in ecommerce, now opened up to a new audience who never accessed online shopping before, or a cashless world, he lays out some important areas for marketers to understand.
Raja Rajamannar
CMO
MasterCard
