The Soulful Art of Persuasion


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Changing Consumer Behaviors: Exploring the US African & Black Diaspora


Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Jason Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Through instructive and entertaining stories, Harris lays out the habits that will guide you to become authentically persuasive.
Jason Harris Co-Founder & CEO
Mekanism


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