Benchmarking Consumer Behavior During COVID-19

HubSpot aggregated data from over 70,000 customers globally, to understand how core business metrics were impacted as businesses grappled with the impact of COVID-19. This data serves as a benchmark that looks to how we change and adapt during a crisis and draws upon real customer examples of how brands pivoted in response to these new challenges. In this session, we share our key data and metrics from the recent benchmark data release (for the JAPAC region); insights into what this means for businesses; and how businesses have changed strategy in light of COVID.