Get in Touch! Connecting People with the Brand


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Be Their Next Partner: Milka Kramer in Conversation with Tim Irwin


Why have thousands chosen to get the Johnny Cupcakes' logos tattooed on themselves while camping outside his fake bakeries for weeks? Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a "joke" to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Johnny shares his story of starting 16 businesses before the age of 16; How he took his t-shirts from his car, to creating a worldwide cult-like following of t-shirt collectors, and how you can build brand loyalty.

How do you turn a t-shirt brand that’s sold from the trunk of a rusty car into a global multimillion dollar business?

Named America’s #1 young entrepreneur by Businessweek, profiled in The New York Times, NPR, MTV, Forbes, Newsweek and The Boston Globe, and featured in Inc. magazine as one of the world’s fastest growing independent businesses—there is only one man that knows the answer to that question—Johnny Earle, the founder of Johnny Cupcakes.

In this seminar, Johnny will piece together how his success reinforces the power of details, experience, loyalty and putting people ‘in touch’ with the brand. Through his inspiring, and certainly unpredictable journey, Johnny exudes the fundamental connection between the person and the brand. Johnny's presentation provides comprehensive blueprints for getting any small business, passion or idea off the ground, while also expanding the way existing creators think.
Paul Bellantone President and CEO
Promotional Products Association International (PPAI)


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Learning Path:

The Fundamentals of Insight

5 Videos, 2 hrs