Branded Content Tips

While we know that people are changing the devices they are using to consume media, this short lesson series from IAB Australia will explore what changes there have (and haven’t) been in the type of content that they are consuming. We explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses.

While we know that people are changing the devices they are using to consume media, this series will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses. In this lesson, we focus on how consumers engage with entertainment content.

While we know that people are changing the devices they are using to consume media, this series will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses. This lesson will look at how consumers are engaging with new content.

While we know that people are changing the devices they are using to consume media, this series will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses. This session will focus on how consumers are engaging online with shopping and loyalty programs.

The importance of style, subject-matter, tone of voice and format, presented by Lexi Jarman, Global Director of Content at The Financial Times. Jarman oversees The FT's Content Marketing proposition and explains how to get it right.

You've heard of programmatic, you've heard of native, but do you know what programmatic native is? This explains challenges and opportunities facing native in a programmatic landscape, addressing viewability, brand safety, and performance goals.

Learn how Snapchat works with major players in the sports world to provide content that complements live and televised coverage. This session includes takeaways from the 2018 Olympics, the World Cup and other significant sporting moments.