CMO Roundtable: How TikTok is Propelling a New Generation of Brand Ambassadors and Fueling Brands’ Businesses


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12:40

Creating Marketing Strategies That Speak Through Social


In a competitive environment, standing out amongst the crowd is challenging, and the pandemic's resulting strain across the industry has only added to these challenges. Many long standing brands have quickly pivoted, or risk being replaced with products that provide consumers with curated, easier-to-access products. Join us for a CMO roundtable discussion where we will dive into how brands are quickly recognizing the power of tapping into communities of Gen Z and Millennial brand ambassadors as a way to build brand loyalty and encourage consumers to authentically join in.
Katie Puris Managing Director, Global Head of Business Marketing
TikTok
Craig Brommers CMO
American Eagle
Amanda Amar Director Global Communications
ALDO Group


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