The Five Forces Every Brand Leader Should Know

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Our industry — and our world — is in a state of constant change. Brand Leaders need a deeper understanding of the new trends, behaviors, and ideas that seem to appear daily. Enter Forces of Influence. Through proprietary research, Atlantic Brand Partners has uncovered the five Forces of Influence that are continuously shaping our world, our industry, and our customers’ lives. Each Force stems from a fundamental human truth and merges discoveries that span the economy, politics, society, and culture. In this workshop, viewers will gain an understanding of the Forces and come away with actionable insight that will help them prepare for today and plan for the future.

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Learning Path:

The Fundamentals of Insight

5 Videos, 2 hrs