Al Roker: Social Impact Through Branded Content - A Case Study

In an era dominated by acute social consciousness (BLM, climate action, LGBTQ rights, education access, etc), making a positive impact in the world has become necessary - not just for individuals, but for brands and business, too. Social Impact is more than just a trendy catch phrase. It is also an essential part of doing business (and studies show, it's also great for the bottom line). In this session, Al Roker discusses social good marketing using a case study on a recent project benefiting veterans and first-responders.