The Next Era Of Programmatic


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27:50

CTV: The World Beyond Linear TV Advertising


In the past few years, programmatic has completely changed the ways in which we look at advertising. Today, most online ads are traded programmatically, with more digital firms, media companies, and agencies exploring how to sell traditional media in a similar way. But what does the next era of programmatic look like? Will brands take it in house? Hear directly from business leaders and discover how better targeting, increased specialization and more will be the future of programmatic.
Tom Kershaw Chief Technology Officer
Magnite
Dan Callahan Senior Vice President, Data Strategy and Sales Innovation
FOX
Paul Ryan CTO
OpenX
Harry Kargman Founder & CEO
Kargo
Bari Bucci Sr Director, Trading & Strategic Partnerships
Ampersand


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Learning Path:

The Fundamentals of Programmatic

4 Videos, 2.25 hrs