The Media Industry is at a Tipping Point...What’s Next?

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Interview With Caroline Fenner, Commercial Director At Buzzfeed

We’re in the middle of a content explosion with new video formats and distribution models for both programming and ads than ever before. Scott Brown, General Manager for Audience Measurement for Nielsen, addresses the next evolution of media in the era of “connected everything” and how the company is poised to tackle cross-media measurement across all platforms and devices. In This Session You’ll Learn ● The core components necessary for true cross-media measurement ● What’s coming next in the measurement space ● How can the industry work together to find a solution for all
Scott Brown GM, Audience Measurement Products