The Storytelling Experience


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26:19

Meet The TrustMakers


How can brands and marketers use events and live experiences to tell their brand story? Our speakers reveal the storytelling techniques that they use to elevate events and installations to become experiences. Then we investigate the effect the pandemic had on plans for experiences, and how brands adapted. What have we learned, and what are the models that will work in the future?
Luc Benyon Creative Marketing Strategist
Freelance
Cristina Liquori Brand Director
Lego
Saheba Sodhi Creative Strategist
MCH Group


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