This episode will discuss the advancement of technology and how it has impacted the marketing process, allowing for more ideas and touchpoints with the consumers. What more can be done through this new technology and how it can be used further to simplify the communication chain while delivering more focused and effective campaigns?
Mohammad Shihadah
Co-Chairman
AppTek
Chris Burns
Journalist, multilingual moderator
Burnstorm Communications
Pippa Scaife
Senior Commercial Director, Digital Revenue Strategy
CNN
Tom Roche
VP of Digital Commercial Strategy
Euronews
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