In every case we react to stimuli not in response to what they are, but in a constructed emotional response to what we believe they mean. This glorious failure of objectivity is usually viewed as a human failing, and (certainly in the case of pharmacological research) we seek to correct for it. But is this wrong? Can a little benign shamanism be used to solve problems which continue to stump rational engineers and economists.
Rory Sutherland
Vice Chairman
Ogilvy UK
Up Next:
10:04
AWExplains: The Metaverse
38:07
Building Bridges: Creating Lasting Connections With Consumers
34:16
The Creative Carousel
Try these courses
Learning Path:
The Fundamentals of Insight
5 Videos, 2 hrs
Learning Path:
Marketing For Small and Medium-Sized Businesses
5 Videos, 3.75 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.