Great Minds Keynote: Everything is a placebo

Up Next:


Personal Leadership and How to Change Your Life in 10 Seconds Flat

In every case we react to stimuli not in response to what they are, but in a constructed emotional response to what we believe they mean. This glorious failure of objectivity is usually viewed as a human failing, and (certainly in the case of pharmacological research) we seek to correct for it. But is this wrong? Can a little benign shamanism be used to solve problems which continue to stump rational engineers and economists.
Rory Sutherland Vice Chairman
Ogilvy UK

Try these courses

Learning Path:

The Fundamentals of Insight

5 Videos, 2 hrs