The Royal Treatment – How can brands benefit from national heritage?

Join us as we talk about the most valuable brands in Europe and how they both build and benefit from their nation’s soft power. Brands drive value to their businesses and are often one of, if not the most, valuable asset within their organisations. They come in all shapes and sizes and derive themselves from a multitude of foundations. Brand Finance conducts an annual study on the most valuable brands in the world, but recently launched a Soft Power Index, on how different nationalities perceive each other. Understanding how to use these perceptions for the benefit of brand growth can be an easy win for many, and for some it comes as an opportunity for differentiation as they break the mould and challenge stereotypes. Join us as we talk about the most valuable brands in Europe and how they both build and benefit from their nation’s soft power.